Oliver Doerle

Practical Lessons in AI, Marketing, CX & Digital Transformation

Welcome to my personal website, where I share practical ideas at the intersection of AI in marketing, customer experience, and learning, and digital transformation. My perspective comes from leading real-world projects in the fire industry and beyond — from IoT product launches to multilingual training and global go-to-market.

FIA BS 5839-1:2025 Roadshow

22/06/2025

Chaired the expert panel at the Fire Industry Association’s nationwide roadshows, helping to interpret the new standard and…

Fire & Security Matters Awards 2024 — Fire Safety Innovation of the Year

02/06/2025

The Testifire XTR2 IoT test solution received the Fire Safety Innovation of the Year award at the Fire…

MCIM, AI certs

I’m Oliver Doerle, a senior B2B marketing and CX leader. I work at the crossroads of AI adoption, customer experience, and international go-to-market. My journey spans campaigns as varied as the UK 2011 Census, consumer product launches at Bosch, and most recently the global rollout of the XTR2 IoT device in the fire industry. I’m a Chartered Marketer (MCIM) with advanced AI marketing certifications, passionate about practical innovation that helps customers learn, adapt, and succeed.

Practical Lessons in AI, Marketing, CX & Digital Transformation

FIA BS 5839-1:2025 Roadshow

Fire & Security Matters Awards 2024 — Fire Safety Innovation of the Year

GEO vs SEO: Why It Matters More Than Ever in the Fire Industry

Smart Compliance in Fire Safety: Why XTR2 & DT Connect V3 are a Step Change for Functional Testing

AI Is Overwhelming — Until You Make It Work for You: Reflections from a Marketing & CX Professional

Bosch Isio: Building a European Consumer Success Story

AI Learning Never Stops: My Lessons on Trial, Tools, and Staying Up-to-Date in a Fast-Moving World