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Marketing

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Insights into strategy, go-to-market, campaigns, and what it means to lead marketing in the AI era.

100+ Countries, One Big Challenge: How AI Is Transforming Multilingual Marketing and CX

11/12/2025

Good Prompts Aren’t Magic: Why Marketers Are Better at This Than They Think

09/11/2025

MCIM, AI certs

I’m Oliver Doerle, a senior B2B marketing and CX leader. I work at the crossroads of AI adoption, customer experience, and international go-to-market. My journey spans campaigns as varied as the UK 2011 Census, consumer product launches at Bosch, and most recently the global rollout of the XTR2 IoT device in the fire industry. I’m a Chartered Marketer (MCIM) with advanced AI marketing certifications, passionate about practical innovation that helps customers learn, adapt, and succeed.

Marketing

100+ Countries, One Big Challenge: How AI Is Transforming Multilingual Marketing and CX

Good Prompts Aren’t Magic: Why Marketers Are Better at This Than They Think

GEO vs SEO: Why It Matters More Than Ever in the Fire Industry

Smart Compliance in Fire Safety: Why XTR2 & DT Connect V3 are a Step Change for Functional Testing

AI Is Overwhelming — Until You Make It Work for You: Reflections from a Marketing & CX Professional

Bosch Isio: Building a European Consumer Success Story

AI Learning Never Stops: My Lessons on Trial, Tools, and Staying Up-to-Date in a Fast-Moving World