Browsing Category

Case Studies

4 posts

Here you’ll find highlights from campaigns and product launches I’ve led — spanning consumer, public sector, and fire industry projects. Each case study is a practical story of go-to-market, customer experience, and digital transformation in action.

Bosch Isio: Building a European Consumer Success Story

14/12/2025

2011 Census: Creating a Brand That Stood Out and Inspired Action

04/12/2025

2011 Census: Communicating in 57 Languages

03/12/2025

XTR2 IoT Launch: Compliance & CX at Scale

03/12/2025

MCIM, AI certs

I’m Oliver Doerle, a senior B2B marketing and CX leader. I work at the crossroads of AI adoption, customer experience, and international go-to-market. My journey spans campaigns as varied as the UK 2011 Census, consumer product launches at Bosch, and most recently the global rollout of the XTR2 IoT device in the fire industry. I’m a Chartered Marketer (MCIM) with advanced AI marketing certifications, passionate about practical innovation that helps customers learn, adapt, and succeed.

Case Studies

Bosch Isio: Building a European Consumer Success Story

2011 Census: Creating a Brand That Stood Out and Inspired Action

2011 Census: Communicating in 57 Languages

XTR2 IoT Launch: Compliance & CX at Scale

GEO vs SEO: Why It Matters More Than Ever in the Fire Industry

Smart Compliance in Fire Safety: Why XTR2 & DT Connect V3 are a Step Change for Functional Testing

AI Is Overwhelming — Until You Make It Work for You: Reflections from a Marketing & CX Professional

Bosch Isio: Building a European Consumer Success Story

AI Learning Never Stops: My Lessons on Trial, Tools, and Staying Up-to-Date in a Fast-Moving World