Browsing Category

AI

12 posts

How artificial intelligence is reshaping marketing, customer experience, and business strategy.

AI Learning

AI Learning Never Stops: My Lessons on Trial, Tools, and Staying Up-to-Date in a Fast-Moving World

13/12/2025

AI Multilingual

100+ Countries, One Big Challenge: How AI Is Transforming Multilingual Marketing and CX

11/12/2025

AI for Teams

Making AI Work in Teams: How to Build a Culture of Curiosity, Confidence, and Continuous Learning

10/12/2025

GEO vs SEO

GEO vs SEO: Why It Matters More Than Ever in the Fire Industry

08/12/2025

AI & Ethics

AI and Ethics: What Leaders Need to Know About Transparency, Trust, and Responsibility

07/12/2025

AI Adoption

What Industry Reports Say About AI Adoption (And Why Mid-Sized Companies Are Struggling to Keep Up)

06/12/2025

Working with AI

AI Is Overwhelming — Until You Make It Work for You: Reflections from a Marketing & CX Professional

04/12/2025

AEO Tactics

If You Want AI to Find Your Answers, Stop Hiding Them:

02/12/2025

DT Training and FIA CPD

CPD Is Now in the Fire Code: What It Means for Fire Safety (And How AI Will Help Us Meet the Challenge)

30/11/2025

AI in fire safety

AI in Fire Safety Isn’t Just About Products — It’s About Customer Experience Too

28/11/2025

MCIM, AI certs

I’m Oliver Doerle, a senior B2B marketing and CX leader. I work at the crossroads of AI adoption, customer experience, and international go-to-market. My journey spans campaigns as varied as the UK 2011 Census, consumer product launches at Bosch, and most recently the global rollout of the XTR2 IoT device in the fire industry. I’m a Chartered Marketer (MCIM) with advanced AI marketing certifications, passionate about practical innovation that helps customers learn, adapt, and succeed.

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