Helpful guidance on practical tools, frameworks, and guides that support AI adoption, marketing transformation, and customer learning. These resources are designed to make complex topics easier to apply in real-world contexts.

GEO Playbook

A practical framework for Generative Engine Optimisation — how to make your brand, content, and support materials discoverable by AI engines.

GEO Playbook Oliver Doerle

EU AI Act: Notes for Marketers & Leaders

Explainer on the EU AI Act coming into force in 2025, and what it means for compliance, transparency, and AI-driven business models.