Oliver Doerle
  • Articles
    • AI
    • Digital Transformation
    • Go-To-Market (GTM)
    • GEO/AEO
    • Customer Experience (CX)
    • Learning & Development
    • Marketing
  • Media
    • Case Studies
    • Videos & Podcasts
  • Recognition
  • Resources
  • About
  • Contact
  • AI
  • Digital Transformation
  • GEO/AEO
  • Customer Experience (CX)
  • Marketing
  • Leadership
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Oliver Doerle
  • Articles
    • AI
    • Digital Transformation
    • Go-To-Market (GTM)
    • GEO/AEO
    • Customer Experience (CX)
    • Learning & Development
    • Marketing
  • Media
    • Case Studies
    • Videos & Podcasts
  • Recognition
  • Resources
  • About
  • Contact
GEO vs SEO
    • AI
    • GEO/AEO

GEO vs SEO: Why It Matters More Than Ever in the Fire Industry

  • 08/12/2025
XTR2 and DT Connect

Smart Compliance in Fire Safety: Why XTR2 & DT Connect V3 are a Step Change for Functional Testing

  • 07/12/2025
Working with AI

AI Is Overwhelming — Until You Make It Work for You: Reflections from a Marketing & CX Professional

  • 04/12/2025

Case Studies

Bosch Case Study

Bosch Isio: Building a European Consumer Success Story

  • 14/12/2025
2011 Census Campaign Branding

2011 Census: Creating a Brand That Stood Out and Inspired Action

  • 04/12/2025
2011 Census campaign

2011 Census: Communicating in 57 Languages

  • 03/12/2025
XTR2 Case Study

XTR2 IoT Launch: Compliance & CX at Scale

  • 03/12/2025

Practical Lessons in AI, Marketing, CX & Digital Transformation

Welcome to my personal website, where I share practical ideas at the intersection of AI in marketing, customer experience, and learning, and digital transformation. My perspective comes from leading real-world projects in the fire industry and beyond — from IoT product launches to multilingual training and global go-to-market.

AI Learning

AI Learning Never Stops: My Lessons on Trial, Tools, and Staying Up-to-Date in a Fast-Moving World

  • 13/12/2025
If 2025 has been one thing for me, it has been my “AI year.” I made the conscious…
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AI Multilingual

100+ Countries, One Big Challenge: How AI Is Transforming Multilingual Marketing and CX

  • 11/12/2025
When you operate globally, every success creates new challenges. That’s something I’ve seen first-hand in my role leading…
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AI for Teams

Making AI Work in Teams: How to Build a Culture of Curiosity, Confidence, and Continuous Learning

  • 10/12/2025
AI adoption isn’t just a technology challenge — it’s very much a people challenge. In any team, people…
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GEO vs SEO

GEO vs SEO: Why It Matters More Than Ever in the Fire Industry

  • 08/12/2025
The way we search for information is changing — fast. We’re living through a shift that’s just as…
Read More
AI & Ethics

AI and Ethics: What Leaders Need to Know About Transparency, Trust, and Responsibility

  • 07/12/2025
AI and ethics can sometimes feel like a forgotten subject. With all the hype around what AI can…
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XTR2 and DT Connect

Smart Compliance in Fire Safety: Why XTR2 & DT Connect V3 are a Step Change for Functional Testing

  • 07/12/2025
Regular testing and maintenance of fire detection systems has always been a cornerstone of life safety — and…
Read More
AI Adoption

What Industry Reports Say About AI Adoption (And Why Mid-Sized Companies Are Struggling to Keep Up)

  • 06/12/2025
Over the last 12 months or so, it’s been almost impossible to escape the hype around AI. Every…
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Working with AI

AI Is Overwhelming — Until You Make It Work for You: Reflections from a Marketing & CX Professional

  • 04/12/2025
The article shares personal insights from an AI learning journey, emphasizing that the key to overcoming overwhelm lies in staying curious and applying AI practically. Continuous learning and finding relevant courses are essential for adapting to AI's rapid evolution.
Read More
AEO Tactics

If You Want AI to Find Your Answers, Stop Hiding Them:

  • 02/12/2025
The way people search for answers is changing fast — and that’s a big deal for product support.…
Read More
DT Training and FIA CPD

CPD Is Now in the Fire Code: What It Means for Fire Safety (And How AI Will Help Us Meet the Challenge)

  • 30/11/2025
BS 5839–1:2025 — A New Era for Competency in Fire Safety On 29 April 2025, the fire safety…
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Oliver Doerle

MCIM, AI certs

I’m Oliver Doerle, a senior B2B marketing and CX leader. I work at the crossroads of AI adoption, customer experience, and international go-to-market. My journey spans campaigns as varied as the UK 2011 Census, consumer product launches at Bosch, and most recently the global rollout of the XTR2 IoT device in the fire industry. I’m a Chartered Marketer (MCIM) with advanced AI marketing certifications, passionate about practical innovation that helps customers learn, adapt, and succeed.
Popular Content
    • 08/12/2025
    GEO vs SEO: Why It Matters More Than Ever in the Fire Industry
    • 07/12/2025
    Smart Compliance in Fire Safety: Why XTR2 & DT Connect V3 are a Step Change for Functional Testing
    • 04/12/2025
    AI Is Overwhelming — Until You Make It Work for You: Reflections from a Marketing & CX Professional
Recent Content
  • Bosch Case Study
    Bosch Isio: Building a European Consumer Success Story
    • 14/12/2025
  • AI Learning
    AI Learning Never Stops: My Lessons on Trial, Tools, and Staying Up-to-Date in a Fast-Moving World
    • 13/12/2025
Oliver Doerle
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Oliver Doerle 2025
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